Artificial Bait Saltwater and Freshwater

Fill your tackle box with baits shown to catch more fish from the Atlantic Ocean or the Pamlico Sound. These artificial baits mimic the motion, look and sometimes the scent of live bait while being reusable and easy to store. Anglers also have more control over what the lure does in the water. Make your faux bait jig, skip, sink and more until it's as irresistible as real bait to sport fish.

Frank & Fran's has a big selection of synthetic bait that you can order online or purchase in-store. These plastic baits are tested by our staff and endorsed by customers for Outer Banks angling. Many will work as in-shore and surf fishing baits in other regions, too, making them a permanent addition to your arsenal.

Catch More with Great Surf Fishing Baits

We carry time-tested artificial fishing baits and the latest innovations from companies like Strike King, Berkley, Carr Specialty Baits and Z-Man. Shop for poppers, top water lures, soft jerkbaits and styles to reach fish at any depth. From minnows to plastic shrimp, synthetic baits deliver real results. Fish Bites bait strips are another unique solution; these cuttable scented bait ribbons have a cloth binder to combat bait stealing and are easy to handle.

Artificial baits are available in many sizes and colors to attract your desired catch. Our affordable prices let you get the right long-lasting baits for each fishing season. Call or visit us seven days a week for advice on choosing baits to go after blow toads, redfish, whiting, trout and more.